Leasing and Marketing for Property Managers

Leasing and Marketing for Property Managers is a resource and how-to guide for property managers who have been assigned the additional responsibility of leasing. The course covers everything from working with owners and prospective tenants, to creating marketing and leasing plans, to writing the actual lease. You will be provided with websites, techniques, and valuable resources to smooth your transition from property manager to leasing agent.

As a property manager/leasing agent, you must be effective in placing customer needs ahead of other considerations. You must be able to respond rapidly to change, anticipate trends, and present your building more persuasively than the competition can. Furthermore, you must know that a signed lease at the end of the sales process is the true beginning of marketing efforts, because it is cheaper to keep a tenant than to have to spend money finding a new one.

Upon successful completion of this course, learners will be able to:

• Chart and rate comparative properties in your market
• Develop advertising and media buying savvy
• Employ proper public relations
• Develop parameters to lease space effectively
• Identify prospective tenants and make them aware of how your building suits their needs

Key topic areas:

market analysis, survey conditions, and planning • ownership and investment • renewal and tenant satisfaction • the leasing plan, including lease negotiations • public relations and advertising • tenant prospecting and space allowance

Applies to:

RPA® designation